Wednesday, December 23, 2009

China makes second effort to drive into Indian auto market

car
China will take its baby steps in the world’s second fastest growing auto market soon, share the credit on Shanghai Automotive Industry Corporation Group’s joint scheme with General Motors India, two decades after the country first attempted to penetrate the Indian market.

SAIC drives eight joint-ventures in China and covers four GM brands — Cadillac, Buick, Chevrolet and Saab — and would primarily bring two or three compact cars to India. It independently owns Chinese auto maker Nanjing Automobile company and Korea’s fourth largest auto maker, SsangYong Motor Company.

“We would be leveraging our individual brands and joint ventures in China to introduce competitive products in India,” company chairman Hu Maoyuan said in a statement. The firm recently picked up 50% stake in GM India — wholly owned subsidiary of American auto major General Motor Corp — to form a 50:50 joint-venture, and is expected to utilise its own Roewe platform to bring GM’s best-selling Buick brand to the Indian market.

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