The upcoming months will see new forms of Pulsar and Discover stepping up out the Bajaj plant. At the same time, there is equal spirit in phasing out of existing models as the company has already locked the handbars of 4 models in just 4 months. The reason mentioned is the less demand for these models- Platina 125, XCD 135 belonging to administrative segment of 110cc -135cc and this heralded the phasing of XCD 125 and Pulsar 200 models some months before. As a result there won’t be any variety in XCD brand taking the current portfolio to 8 bikes and a scooter.
In a few days, Kristal scooter and Platina 100 will also find their egress from the market. This is in sharp contrast to the market leader Hero Honda who has 15 models ranging from 100cc – 225cc along with automatic scooter Pleasure. To hold a stable market for it, Bajaj intends to focus new brands of Pulsar and Discover- economy bike 100cc, executive bike 135cc respectively. Superior versions of Pulsar 150,180 and 220 will also be focused.
Bajaj insists that the new Pulsar 135 will be superior to Platina 125 or XCD 135 in terms of style and brand image. Bajaj had faced a tough time with the Platina 135 and XCD 135 in sales compared to Pulsar or Discover both procuring better margin for the company. XCD 125 was targeted 50000 units a month but could obtain sale of just 20000 units a month.
The fall came by means of cannibalization from Pulsar and from other bikes of other companies. The phasing, though, is points as a temporary measure to push the Pulsar ranges, said an official of the company. The target for Bajaj’s Pulsar ranges in 2010-11 is one million units of which nearly 45% will be derived from the new range.
In a few days, Kristal scooter and Platina 100 will also find their egress from the market. This is in sharp contrast to the market leader Hero Honda who has 15 models ranging from 100cc – 225cc along with automatic scooter Pleasure. To hold a stable market for it, Bajaj intends to focus new brands of Pulsar and Discover- economy bike 100cc, executive bike 135cc respectively. Superior versions of Pulsar 150,180 and 220 will also be focused.
Bajaj insists that the new Pulsar 135 will be superior to Platina 125 or XCD 135 in terms of style and brand image. Bajaj had faced a tough time with the Platina 135 and XCD 135 in sales compared to Pulsar or Discover both procuring better margin for the company. XCD 125 was targeted 50000 units a month but could obtain sale of just 20000 units a month.
The fall came by means of cannibalization from Pulsar and from other bikes of other companies. The phasing, though, is points as a temporary measure to push the Pulsar ranges, said an official of the company. The target for Bajaj’s Pulsar ranges in 2010-11 is one million units of which nearly 45% will be derived from the new range.
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